US-style film and TV 'product placement' could be on way to Europe
13th Nov 2006, 23:40 GMT
Product placement, where advertisers pay to get their goods used by actors in films and TV shows, is on the way to British screens, after EU ministers gave it the go-ahead
US-style film and TV 'product placement' could be on way to Europe related news:
- Test for EU product placement rules — FT.com - Europe homepage
- EU sets cap on TV ads and product placement — Technology & Media - International Herald Tribune
- Starring role for product placement — FT.com - Business Life
- EU will Türen für Product Placement im TV öffnen — heise online News
- Test for EU plan to ease product placement rules — FT.com - World
- ITALY: Fila names Stefano di Martino as chief product officer — Daily apparel & textile news and comment - from just-style.com
- ConVisual, NBC launch interactive film quiz on German TV — Digital Media Europe - digital media news from across Europe
- FRANCE: Shoe maker Stephane Kélian to shut business — Daily apparel & textile news and comment - from just-style.com
- Zender moet kijker informeren over product placement — Het Laatste Nieuws - Nummer 1 in sport en nieuws
- EU to Overhaul TV Advertising Rules — WSJ.com: What's News Europe
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