Widgets Keep Advertisers On Users' Desks And Minds (AdWeek.com)
14th Nov 2006, 00:45 GMT
AdWeek.com - Ad executives often say that good creative cannot be churned out like so many "widgets," a handy catchall term signifying any commodity. But now advertisers are using the term to describe a specific new application, one they hope will break through Internet clutter to connect with consumers.
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