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Why Microsoft's Zune can't dent Apple's iPod

14th Nov 2006, 19:17 GMT

Microsofts Zune music player has little or no chance of denting Apples iPod juggernaut and contrary to all the digital ink spilled on product comparisons and reviews most of the reasons are strategic. Apple has built up quite a moat around its iPod business.Bottom line: Even if Microsofts Zune is just a first volley it has a tough road ahead. Exhibit A: Apple has managed to integrate the iPod into daily life. Today Apple announced it is partnering with Air France, Continental, Delta, Emirates, KLM and United integrate the iPod with in-flight entertainment systems. This development builds on an August integration deal with Ford, General Motors and Mazda and a January partnership with Chrysler. Overall, Apple has wormed the ...

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