How many Easy Buttons have been sold?
13th Nov 2006, 15:44 GMT
Brandweek Get ready. Its 1.5 million. At $5 a pop, thats $7.5 million in revenue. The revenue is gravy, and to their credit, Staples donated the first $1 million dollars earned to the Boys and Girls Clubs of America. But the ultimate ROI? A Staples brand icon made it into our cultural currency. Alan Siegel, CEO of the branding firm ...
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