How to sell the detested city
14th Nov 2006, 13:43 GMT
We have all lived through a scene like the following: Toronto is pitted against other Canadian cities in a national awards ceremony and does not take first place. The winning proponent stands at the podium and declares triumphantly that "whipping Toronto's ass" in this competition has brought him to new heights of ecstasy. The crowd bursts into thunderous applause, and the evening ends on a high.
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