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Zune: What's in a name?

16th Nov 2006, 10:23 GMT

The San Francisco Chronicle's Dan Fost tells the story behind the name Microsoft chose for its would-be iPod killer, Zune. He also quotes David Placek, founder and CEO of Lexicon Branding, which devised the name, explaining in great detail the different messages conveyed by "Zune" and "iPod":

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