No love for fashion advertising
13th Nov 2006, 21:30 GMT
Filed under: Gripes Wow. All I can say is I'm glad finally someone finally said this. Members of a fashion-focused panel discussion at a New York Ad Club luncheon blasted fashion advertising, calling it "boring" and more. Ads for fashion were ridiculed for being too focused on art direction and not focused enough on appealing to customers. They also took the industry to task for using the same handful of models, a tactic they say does nothing to make a brand unique since a dozen other brands are using using the same person in their ads. The best bit, though, came when no one on the panel could point to a recent campaign they thought was memorable. Ouch. Read | Permalink | Email this | Linking Blogs | Comments
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