PR Pitches Getting Worse, Not Better
16th Nov 2006, 18:24 GMT
In the last few months, I have been getting deluged with press releases and pitches. Everyone who has something to say about marketing spams me without a) thinking about relevance and b) what's in it for me (who wants to serve you). This goes with the territory, but man, it is really discouraging to see the quality of pitches going down, not up. Pete Cashmore's got an interesting solution. He's letting in totally biased submissions from company founders about why their new service or feature is so great. All submissions are clearly marked as a guest post from a founder or CEO. They also include Pete's take the end. What do you think of this? Do you feel cheated that I am not linking to more or do you like my filter?
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