Is PR the antidote to click fraud?
22nd Sep 2006, 22:47 GMT
Click fraud has “officially” been acknowledged, it is a Business Week cover story, “click fraud, the Dark Side of Online Advertising,” as signaled by Steve Rubel, senior vice president at Edelman, the “largest independent global PR firm,” aka Micro Persuasion.Business Week cites the click fraud point men at both Yahoo and Google; John Slade, Yahoo senior director for global product management and Shuman Ghosemajumder, Google manager for trust and safety.I recently spoke with Ghosemajumder at length about Google’s efforts to combat click fraud and I present the interesting tidbits of insight into how Google accounts for valid vs. invalid clicks and about its mechanisms for detecting “fraudsters” in “Google “gift” to advertisers: Free Google employee clicks.”In “Google, Yahoo click fraud ...
Is PR the antidote to click fraud? related news:
- How Domain Name Sepculators Might Make Money-Click Fraud — Artima Developer Buzz
- Growing Concerns over Click Fraud — BusinessWeek Online -- Tech Beat
- BusinessWeek Publishes Big Investigation on Click Fraud — Micro Persuasion
- BW on click fraud: A hint of schadenfreude — BusinessWeek Online - Blogspotting
- Click Fraud Is Growing on the Web — NYT > Business
- Why Click Fraud is Still a Problem — WebProNews: Blog Combined Feed
- BusinessWeek takes on click-fraud — AdJab
- Click fraud - here we go again — ZDNet Blogs
- Google, Yahoo Facing Click Fraud Pressure — WebProNews: Blog Combined Feed
- Click Fraud — An Insider Look — Slashdot
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