Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony
14th Nov 2006, 04:39 GMT
Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.'s PlayStation 3 and Microsoft Corp.'s Xbox 360.The advertising campaign is the biggest ever for Kyoto-based Nintendo with television ads beginning tomorrow.
Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony related news:
- Wii Gets $200 Million Marketing Push — Kotaku
- Nintendo to spend $200 million on ad and marketing offensive — Adpunch
- Nintendo plunges $200 million into Wii marketing — TG Daily
- Marketing for Wii will top $200 million — The Seattle Times
- Nintendo Unleashes $200 Million Wii Ad Campaign — LinuxInsider
- Nintendo to sink $200 Million into Wii campaign — TechSpot
- Report: Nintendo to Pump $200M into Wii Marketing — GameDaily BIZ Features
- Nintendo: Wii Only Console for Family — BetaNews.Com
- Sony, Nintendo Stake Different Video Game Bets — NPR Programs: Morning Edition
- Nintendo Wii to get DVD playback next year — TechSpot
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