Nintendo to spend $200 million on ad and marketing offensive
14th Nov 2006, 11:24 GMT
Nintendo in its fresh market offensive has decided to spend more $200 million to advertise and market its future generation Wii console. As a matter of fact Nintendo is struggling to hold a position in the console market as Microsoft and Sony are ruling this segment at present. This is the most aggressive and strongest move undertaken in recent years in its bid to re-emerge as the market leader. However, Nintendo’s marketing offensive has already paying it off. According to the reports, Nintendo’s MySpace page has attracted almost a million page views by more than 200,000 unique visitors. Read
Nintendo to spend $200 million on ad and marketing offensive related news:
- Nintendo plunges $200 million into Wii marketing — TG Daily
- Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony — digg
- Wii Gets $200 Million Marketing Push — Kotaku
- Report: Nintendo to Pump $200M into Wii Marketing — GameDaily BIZ Features
- Marketing for Wii will top $200 million — The Seattle Times
- Nintendo to sink $200 Million into Wii campaign — TechSpot
- Nintendo Unleashes $200 Million Wii Ad Campaign — LinuxInsider
- Nintendo: Wii Only Console for Family — BetaNews.Com
- Wii's TV debut tonight, bootleg on YouTube — Joystiq
- Nintendo plans to increase ad blitz for Wii — FT.com - Companies
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