Similac insists "like breast milk" ads did not deceive
17th Nov 2005, 23:36 GMT
Abbot Laboratories has come out swinging against a decision by the National Advertising Review Board, which rebuked the company for claiming that its Similac baby formula can boost a baby’s immune system “like breast milk”. A four-member panel of the NARB ruled against the advertising, which contained a disclaimer flatly stating that the study referenced in the ad only demonstrated immune cell development, “Whether this development provides immune protection like the breastfed infant,” the disclaimer read, ”has not been shown”. In other words, the disclaimer basically said the claim was BS. Nice, huh? Abbot had previously been taken to task by the National Advertising Division of the Better Business Bureau, which asked the company to “modify” its ads. But in an interesting twist, Mead Johnson, the makers of Enfamil formula, appealed to the NARB, insisting that Abbot be banned from making the immune system claims. Abbot’s Ross Products Division, which makes Similac, insists that the board’s decision was flawed on procedural grounds, because some members of the board showed up late to the hearing. (Thanks to stellasmami for the tip!) Read | Permalink | Email this | Linking Blogs | Comments © 2005 Weblogs, Inc.
Similac insists "like breast milk" ads did not deceive related news:
- Benefits of the bacterium in breast milk — Health & Science - International Herald Tribune
- Cause of mad cow disease may be found in milk. — Environmental Health News
- A moo-ving experience — azcentral.com | chandler
- Procool - a new skimming system for cold milk! — Food and drink latest news on Processingtalk
- New Noninvasive Pap Test for Breast May Identify Breast Disease Up to 8 Years Earlier — Radiology News from StratCenter.com
- When Milk Hurts; From Stomach to Skin, Milk Allergies Can Hurt in Multiple Ways, Leading to Months of Needless Suffering By Infant and Parent; Could Unexplained Rashes and Vomiting Be Caused By What's Inside Baby's Bottle? — RedOrbit News - Health
- Milk Bottle Hanging Lamp — productdose.com
- Massive Ads In Matrix Online — Slashdot: Games
- Anyone Seen My Feed Ads? — InsideGoogle
- Exercise keeps breast cancer at bay — KeralaNext: Health
Latest news from Blogging Baby:
- Disney's Charlie and Lola are just too cute
- The funny temper tantrum
- New Zealand high school students can text speak in exams
- Lil' Topper bottled water sipper caps
- Flouride in infant formula
- Prenatal pictures
- Away from the kids and no chance for communication
- At-home dad's convention
- Rumor: Will Shiloh Jolie-Pitt model?
- Bottled water for kids