When in Doubt, Ask the Customer
16th Nov 2006, 14:35 GMT
One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear discussions of marketing ROI or to see marketing automation defined as a product set that had a lot in common with accounting. TechNewsWorld Spotlight on Security Now Available. Register here and receive your copy today!
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