Microsoft vs. Google: An ad industry view
3rd May 2006, 19:33 GMT
Google has been a recurring topic at Microsoft's MSN Strategic Account Summit ad conference in Redmond this morning. Speaking on a panel this morning, ad exec Rishad Tobaccowala of Denuo was talking about important marketing principles in the online world. "One of the key things that has happened in this world is this rapid iteration. I would say that one of the reasons why Google is running circles around Microsoft is this rapid iteration," he said. Jim Stengel, Procter & Gamble's chief marketing officer, jokingly asked Microsoft sales exec Joanne Bradford if Tobaccowala could remain on stay on the stage. She joked that Tobaccowala's Microsoft-sponsored ride to the airport might be in jeopardy. Later, Bradford asked Tobaccowala, "Do you really think I should be afraid of Google?" "I want a bus ride back," he replied, to laughter. Update: Later, MSN Search exec Christopher Payne acknowledged that "there's no doubt" who the leader in the search business is, showing a market share slide demonstrating MSN's third-place spot behind No. 1 Google and No. 2 Yahoo. He added, "I'd like not to be in the No. 3 spot, and I think the key to not being in the No. 3 spot is innovation." His presentation included demonstrations of MSN Search and Windows Live Search, including its delivery of answers inside search results, image search and bird's eye views in the company's Virtual Earth technology.
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