Nintendo Unleashes $200 Million Wii Ad Campaign
13th Nov 2006, 22:30 GMT
Nintendo plans to invest at least US$200 million in marketing its new Wii video game console in an effort to regain the market crown from Sony. The company is going to what it called "unprecedented lengths" to let people see, feel and experience the Wii system. The marketing campaign is designed to convince the masses that the Wii can be enjoyed by more than gamers. "Our plan to market Wii broadly with hands-on experiences continues to pay off," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. Free E-Mail News Alerts from ECT News Network Keep up with the latest breaking business and technology news from ECT News Network. Receive real-time alerts as stories break -- or a daily version dispatched once each day. Easily add or eliminate keywords and modify service right from your inbox. Target your news today!
Nintendo Unleashes $200 Million Wii Ad Campaign related news:
- Nintendo Unleashes $200 Million Wii Ad Campaign — TechNewsWorld
- Report: Nintendo to Pump $200M into Wii Marketing — GameDaily BIZ Features
- Nintendo to sink $200 Million into Wii campaign — TechSpot
- Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony — digg
- Nintendo to spend $200 million on ad and marketing offensive — Adpunch
- Wii Gets $200 Million Marketing Push — Kotaku
- Nintendo plans to increase ad blitz for Wii — FT.com - Companies
- RUMOR: Wii Disrupts Pacemakers — Kotaku
- Nintendo Sixty-Fouuur kid, The Wii Generation — Gizmodo
- What could this be? The UK Wii ad? — British Gaming Blog
Latest news from LinuxInsider:
- Is Legal Trouble Brewing for Microsoft and Novell?
- Elections, Arrogance, Blogs and Passion
- Novell's Deal With the Devil, Mac Malware, High-Def Gaming
- Lawrence Livermore National Labs Gets Linux Supercomputer
- Sun Opens Java to Developers
- Lawrence Livermore National Labs Gets Linux Supercomputer
- Lawrence Livermore National Labs Gets Linux Supercomputer
- The Wikipedia Debate: How Accurate Is It?
- Zune Debut Sets Stage for iPod Showdown
- Lawrence Livermore National Labs Gets Linux Supercomputer