Media == middlemen
23rd Apr 2006, 23:23 GMT
Scott Karp: "But what happens if big company brands realize that they no longer need a media middleman to connect with consumers?" Bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing! bing!!! Why do you think they call it media? They're middlemen. In the future we won't need middlemen. Why? Because the Internet disintermediates. Which is a fancy word for "gets rid of the middlemen." Or, if you prefer, "gets rid of the media." All that's left when we go through 2.0 and 3.0 and 4.0 is nothing but information and people and lots of more efficient ways of connecting them. Now that said, I think the MySpace guys are onto something when they think of adding products to their network, so people can befriend them. As the guy who plays James T. Kirk and does the Priceline commercials says about "shop and compare before you buy" -- Brilliant!
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