Yahoo! teams up with Vodafne for mobile advertising
16th Nov 2006, 10:32 GMT
Filed under: Cellular, Software, Business Seems like both Yahoo! and Google are gunning for mobile supremacy these days, as each company continues to roll out new mobile initiatives and even mobile-based advertising programs in an effort to secure first place in a world that is rapidly shifting to Internet access on mobile devices instead of PCs. Strike up a win for Yahoo!, which signed a deal with Europe's leading wireless company Vodafone to provide mobile advertising across Vodafone's entire wireless content network. I am still wary of how advertising is going to work long-term on the smaller screens of wireless handsets in such a way that customers don't get mad, and so far I've seen maybe a few formats that are not intrusive and could work. I'll be keeping my eyes peeled. Read | Permalink | Email this | Linking Blogs | Comments
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