Nintendo plunges $200 million into Wii marketing
13th Nov 2006, 19:36 GMT
Taking one of its most aggressive moves in its 20+ year history of producing video games, Nintendo has said that it has plans to spend more than $200 million to advertising and marketing campaigns for its upcoming Wii console. The offensive move demonstrates Nintendo's hopes to capture more market share in the new generation, and climb up from its struggling position in last place in the previous console battle.
Nintendo plunges $200 million into Wii marketing related news:
- Wii Gets $200 Million Marketing Push — Kotaku
- Nintendo Unleashes $200 Million Wii Ad Campaign — LinuxInsider
- Nintendo to sink $200 Million into Wii campaign — TechSpot
- Report: Nintendo to Pump $200M into Wii Marketing — GameDaily BIZ Features
- Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony — digg
- Nintendo to spend $200 million on ad and marketing offensive — Adpunch
- Marketing for Wii will top $200 million — The Seattle Times
- Nintendo: Wii Only Console for Family — BetaNews.Com
- RUMOR: Wii Disrupts Pacemakers — Kotaku
- Wii With DVD Playback Coming in 2007? — Playfeed
Latest news from TG Daily:
- AMD's Opteron shows muscles in supercomputer list
- Best Buy boots Burbank PS3 line
- Nvidia vs. The World - opinion
- Justin Long to soon say "I'm no longer a Mac"
- Vista RTM downloads on Bittorrent
- Sony gets strong PS3 start in Japan
- NEC develops new 3.5" LCD module
- Sales of 1080p microdisplay RPTVs overtakes those of 720p, says Quixel Research
- G'day mate: Microsoft Office 2007 to understand Australian
- Second Life gets its own reality TV show