Uniqlo, Brand of the Rising Sun (BusinessWeek Online)
14th Nov 2006, 18:36 GMT
BusinessWeek Online - Plain sliding doors, neat minimalist shelves, and neutral-colored floor coverings -- the design elements of Uniqlo's new global flagship store sound downright generic. But each detail in the Japanese casual-clothing retailer's 36,000-sq. ft. building, the largest single-brand store to open in Manhattan's SoHo shopping district, is actually a nod to the contemporary domestic and retail interiors of Tokyo or Osaka. The doors evoke paper shoji screens, the spare storage elements suggest those found in a typical Japanese home, and the plain, look-alike rugs are tatami mats.
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