Google chief sez: "Your mobile phone should be free"
13th Nov 2006, 16:42 GMT
Filed under: Cellphones In the beginning...we had Burma Shave, then there was Google. They've been tiptoeing around the cellphone interface for awhile now, but if you think they're just testing the waters, think again. With the introduction of AdWords for Google's mobile search service, the cellphone has become Google's next platform for growth. As hand-held computers coax their owners into spending 8 to 10 hours a day watching TV, surfing the web, listening to music, shopping, texting, navigating GPS, snapping pictures, and streaming videos, Google expects cellphone advertising to one day match their computer-based ad revenue which already generated about $10 billion for the year. Indeed, ads are expected to become so prevalent that "your mobile phone should be free," as Google CEO, Eric Schmidt, told Reuters. While he conceded that phones may never become totally free for the consumer -- at least outside of Mr. Lee's Greater Hong Kong -- advertising will drive down the costs substantially as it has for newspapers. Oh fun. Read | Permalink | Email this | Linking Blogs | Comments BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!
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