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Is SpiralFrog a lost cause?

14th Nov 2006, 22:27 GMT

Filed under: News The controversial Spiral Frog (who we, along with a slew of other places skewered upon its early anouncement) is facing a really tough battle for acceptance. An informal poll (Which isn't binding, unless proposition 14 passes, and we all hope it will. Appologies to the Simpsons) shows that as many as %60 of digital music consumers say that Spiral Frog shouldn't bother to launch. The ad supported service which promises to deliver major label music for "free", in exchange for non-skippable advertiser content has managed to secure several content deals and make quite a few headlines but, is completely failing to captivate the excitement of its target audience. Now, there's no question that a poll of only 200 people has a very wide margin of error and, I wouldn't expect the execs at Spiral Frog to take the advice of a few blog readers and abandon the investments made so far. It should however serve as a warning shot for anyone who's looking to revolutionize the content industry. I'm not a compass for the mass market but, I think I can safely say to Spiral Frog, "You're off course" [via Hypebot] Permalink | Email this | Linking Blogs | Comments

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