Ghana: Branding Ghana: 'A Golden Experience?' Part I
6th Jun 2006, 02:15 GMT
The need for Ghana to brand herself has never been so imminent until now. The Ministry of Trade and Industry (MOTI) has already taken the initiative in the Trade Sector Support Program (TSSP) Consultative Process to take up the issue. There are a lot of recommendations as to the institutional management of BrandGHANA and the setting up of a Ghana National Marketing Commission (GNMC) is just one of them.
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