Quantifying Online Ad Spending Phenomenon
30th Sep 2006, 08:35 GMT
According to eMarketer, it's time to compare the numbers. First the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the latest update of the "Advertising Revenue Report," which estimated U.S. Internet advertising revenue at over $4 billion for the second quarter of 2006. Then the Online Publishers Association (OPA) reported that, according to an informal survey of its members, online advertising revenues will grow by 28 percent in the third quarter of 2006 compared to the third quarter of 2005. OPA members, including include About.com, Forbes.com and the Walt Disney Internet Group, said they continue to see strength across all online advertising categories. Tomorrow eMarketer will release its "U.S. Online Ad Spending" report, which forecasts continued growth in online ad revenues, but at a slower rate in coming years. "We still see robust growth," says eMarketer CEO Geoff Ramsey, "but it is difficult for any industry to sustain a 30 percent-plus growth rate for three years in a row." The new eMarketer report projects that US online ad spending will grow by 26.8 percent in 2006, reaching a total of just under $16 billion. Looking ahead to 2007, eMarketer projects that the growth rate will fall to a still healthy 15.1 percent. "The Internet will still be growing at a faster rate than television and most other media, but it's going to be coming back down to a sustainable level," Mr. Ramsey told Reuters.
Quantifying Online Ad Spending Phenomenon related news:
- Quantifying Online Ad Spending Phenomenon — Digital Lifescapes | by David H. Deans
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- Online Ad Spending Sets New Records — TechNewsWorld
- Net advertising up 37 percent in 2006's first half — InfoWorld: Top News
- Online Ads See Slowing Growth, Still Kicking Butt — Andy Beal's Marketing Pilgrim - Internet Marketing Blog & Consultant
- Fast Forward to 2007 — AlwaysOn Feed
- Bush signs law creating online database of government spending — News -- SiliconValley.com
- OPA Members Report Online Ad Revenues Up 28 Percent For Q3 — paidContent.org
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