Previously on WIN
16th Nov 2006, 08:07 GMT
Filed under: Budgets, Outdoor, Print, Television, Wireless, Video Game, Previously on WIN PVR Wire talks about BlackArrow, a company that allows for dynamic and changing ad insertion within TV shows on the web. Blogging Ohio says that about 90 people at the Columbus Dispatch will lose their jobs when the paper outsources the design of their local advertising. Engadget speculates on how a special concrete that's embedded with light fibers could be used for light-display advertising on the sides of office buildings. Engadget continues its coverage of outdoor advertising by showing off Leo Burnett's billboards that feature mascara that runs when it rains. According to Download Squad, Boxbe lets people sign-up to get what amount to junk emails. The catch is that you're opting-in and the companies sending out the emails are charged a fee, which the end-user then splits with Boxbe. Also at Download Squad we learn of Google's idea that cell phones should be free in exchange for people opting in to targeted advertising. Starbucks "Cheerpass" holiday promotion gets another look thanks to Slash Food. Joystiq says Nintendo plans to spend over $200 million to promote their new Wii game console in an effort to not let it slip into obscurity. It's not all about advertising, though, with several events, product placement opportunities and more. Joystiq also complains about how high-quality screenshots from video games are not exactly accurate representations of game-play. Joel at TV Squad calls NBC's promotions department a "bunch of putzes" for spoiling most of the surprise guest stars on this past weekend's episode of "Saturday Night Live." Joel also passes on a list of perfectly good pop songs that were ruined by being included in awful commercials. Blogging Stocks says Time Inc.'s ad revenue was down overall in October and the rest of the fourth quarter ain't looking any better. Permalink | Email this | Comments
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