Following Baseball's Pay-by-Pay

23rd Apr 2006, 10:07 GMT

Back in the early days of Internet streaming, around 1997 or so, I used to listen to Cincinnati Reds games by going to the Web site of WLW, the team's hometown flagship radio station, and clicking on the site's streaming audio. A year later, Major League Baseball stepped in and consolidated the Web broadcasts, inking a deal with Yahoo to stream them through the portal at no charge.