Google's ad supported free cell phones
14th Nov 2006, 15:26 GMT
Filed under: Online, Campaign Launch, Streaming Video Would you allow yourself to be inundated by a bunch of ads, in order to get a free cell phone? I am guessing that besides the obvious questions you have right now, like "how many ads" or "how often must I watch ads" or something else similar, you would thinking, sure, yeah, okay I could go for that. Google is planning to do this very thing. Many of Google's ad strategies of late have been circling around the fact that people must have a very good motivation to WANT to read, view or interact with ads. You can't just "put it out there." These ads don't seem to work. In order to get people to "invest" in your product, you (as the advertiser) need to be willing to spend the talent dollars to invest an intellectual interest in your ad-viewers. If you aren't willing to take that step, any idea, like this one, free cell phones, isn't going to work. Google will do well with this I think, because every time people use their new phone, they will remember how smart they were that they went for it and got a free phone. FREE PHONE! That is huge, and mostly because it makes consumers feel good about themselves. Read | Permalink | Email this | Linking Blogs | Comments
Google's ad supported free cell phones related news:
- Google CEO Foresees Ad-Supported Cell Phones — FOXNews.com
- Google's ad supported free cell phones — AdJab
- Google Wants Free Cell Phones for Everyone — DailyTech News Feed
- Google preparing to delve deep into Cell phone ad market — Adpunch
- Ad supported free cell phone service — .:UNEASYsilence:.
- Google: Mobile Ads, Free Phones — GigaOM
- Google CEO wants ads to pay your phone bill — SCI FI Tech
- Google wants us to have free cell phones — I.T. Vibe
- Google Envisions Free Cell Phones For All — Slashdot
- Google CEO thinks cell phones should become free — DV Hardware
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