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Spotty data underserve growing ethnic ad market

5th May 2006, 10:12 GMT

Central China Television's aggressive application to launch nine Chinese-language specialty channels in Canada isn't about propaganda -- it's about good business. So instead of worrying about information or programming that can already be found on the Internet, consider this a media wakeup call about emerging Chinese-language dominance in the Vancouver market. That's because the next media battleground will be among ethnic or Asian media. (INSIDER Edition subscribers only)

View full story at globeandmail.com

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