Profits, A Penny At a Time

5th Sep 2005, 15:15 GMT

At the Group of Eight summit this week in Gleneagles, Scotland, the leaders of rich countries will be talking about how they can aid poor countries. That's a noble mission, but a remarkable new book argues that it misses the point. Treating the poor as wards of the global economy ignores the fact that they are a vast market -- and that companies can profit right now by serving their needs.