Top Search Engines Agree to Work Together on Click Fraud
7th Aug 2006, 05:10 GMT
CNET has details of a new alliance by Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group. They'll be partnering with the Interactive Advertising Bureau (IAB) and the nonprofit Media Rating Council and look to establish guidelines on what makes a click "invalid". The IAB said the guidelines will outline an industry-driven auditing and certification recommendation for search engines, online ad networks, third-party ad servers and other companies that make money from clicks. It's a smart move by the search engines. By joining together, they're obviously convinced that the levels of click-fraud are not so high, that they don't want anyone to pull-back the curtain. At the same time, they're acknowledging that the issue could hurt their business model - due to perception - if they don't appear to be acting on it.
Top Search Engines Agree to Work Together on Click Fraud related news:
- Google Fights Back Against Click-Fraud Accusers (TechWeb) — Yahoo! News: Portals and Search Engines
- Google, Yahoo! agree to independent click fraud audits — TechCrunch
- Google Calls Click Fraud Much Ado About Nothing — News
- Google says click fraud estimates are overblown — ZDNet News
- This is what your rank in the search engines are worth — The Blog Herald
- Click Fraud Breaking News: Google, Yahoo agree to independent click fraud audits — ZDNet Blogs
- This is what you’re rank in the search engines are worth — The Blog Herald
- Click Fraud: What does Google fear? — ZDNet Blogs
- Google calls click fraud estimates overblown — CNET News.com - Media 2.0
- Google tells click-critics to step back — AdJab
Latest news from Andy Beal's Marketing Pilgrim:
- 106 Blog Ideas for Real Estate Agents
- Finally Heading to Vegas
- Reuters Buys Stake in Pluck
- Blog Queries Now Showing in Google Webmaster Tools
- New Look and New Focus for Valleywag
- Google Closes YouTube Deal
- Google Apps for Your Own Domain Name
- Guy Kawasaki’s Keynote of PubCon
- Google Holds $200m to Defend YouTube Copyright Claims
- StumbleUpon For Sale?