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The New Face of Philips (BusinessWeek Online)

1st Dec 2005, 21:52 GMT

BusinessWeek Online - When people think of Royal Philips Electronics , they probably think of consumer electronics like flat-screen TV, personal-care products like Norelco razors and Sonicare toothbrushes, or maybe even the company's newest kitchen appliance, its Senseo coffee maker. That's not what President and Chief Executive Gerard J. Kleisterlee envisions. In his mind's eye, Philips is a high-tech manufacturer of medical equipment, semiconductors, and lighting that also happens to market brand-name housewares.

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