AdAge In 60 Seconds
14th Nov 2006, 15:26 GMT
Filed under: Awards, Online, Television, AdAge in 60 Seconds, Corporate Lightspeed Research thinks it has the key to overcoming an overly-surveyed population: Giveaways. Right, cause that won't skew the results at all. Does no one remember when Pinky & the Brain tried to take over the world by offering free t-shirts? That didn't work out well and this won't either. Sony is adding Grouper and other online executions to the stable of offerings it presents to media buyers when the syndication team goes knocking on doors. AdAge has named Toyota its "Marketer of the Year" in recognition of the gains it's made on the Detroit-based auto companies. Read | Permalink | Email this | Linking Blogs | Comments
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