Siemens pushing brand name in US via Disney deal
9th Nov 2005, 00:16 GMT
BOSTON (Reuters) - From New York's Times Square to the Epcot Center theme park in Florida, German electronics and engineering company Siemens AG SEIGn.DE is pushing some of the world's top names out of the branding limelight, thanks to a deal with Walt Disney Corp. DIS.N announced on Tuesday.
Latest news from Reuters: Technology:
- Sony sold 88,400 PS3s in Japan in 2 days: publisher
- Japan's DoCoMo, Rakuten plan online auctions
- Cingular plans mobile banking service for 2007
- Sun makes Java software available for free
- Motorola to put Qualcomm chips in high-speed phones
- Sony PS3 has problems running some PS, PS2 games
- Apple in deal to let iPod videos play on planes
- Sony PS3 Japan launch hits software glitches
- PayPal founder's photo slideshow site gets funding
- TV scribe simpatico to "Housewives" video game