Intel to unveil new brand to employees today
8th Dec 2005, 18:21 GMT
Intel is scheduled to reveal the details of its massive rebranding campaign today. But for now, only Intel employees will be informed about the ideas and reasons why the old and familiar Intel logo just was not up to the task anymore. Dropping the dropped 'e' takes the center stage of the rebranding and will be the most visible sign for people outside Intel that the company wants to acquire a new image. The Intel brand, currently valued at about $35 billion, is evolving, Intel told employees that the new brand "will tell the world in a new way what Intel is all about, and what the company does." Originally, the name Intel was derived from the firm's original name "Integrated Electronics". Later on, the two words were combined and the "e" was dropped to highlight the separation of the two words. At the time, the name "Intel" was held by a hotel company and was purchased by Intel for $15,000.
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