The amazing consequences of slow page load times
14th Nov 2006, 02:13 GMT
Greg Linden has a piece on Marissa Mayer’s (Google VP) talk at the Web 2.0 conference. She had some amazing stats to share regarding page load times and user satisfaction. Bits of note from the article: Based on user feedback, Google increased the amount of items returned in a search result from 10 to 30. They did this for a select group of users. The result? Traffic and revenue dropped by 20%! They concluded that the page load time took an extra .5 of a second to load. It went from .4 seconds for a 10 item page to .9 seconds for a 30 item page. .5 of a second reduced user satisfaction by 20%. WOW! Google also found that speeding up load times on Google maps also greatly increased traffic to the site. Amazon found similar correlations between speed and sales. Although, you may not have guess it with the shocking load times on this blog, I’ve always believed that speed does matter. But for such a small fraction to have such a large impact blows me away. -dg
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