If There's One Thing CRM Tells Us: Don't Do PLM the Same Way
24th Nov 2005, 23:00 GMT
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the "ifs" and "hows" of PLM investment.
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