2006 InfoWorld 100 Awards: Telecommunications
16th Nov 2006, 10:00 GMT
Bell Mobility www.bell.ca Solution for Direct Marketing Response Rates Project Lead: John Walker, Associate Director of Customer Insights and Analysis Project Description: Bell Mobility chose dfPower Studio from DataFlux, an end-user solution that gives both business analysts and database administrators the ability to create, manage, and enforce data quality initiatives across the enterprise. With dfPower Studio, Bell Mobility now creates custom data verification routines that have helped them to identify and eliminate tens of thousands of duplicate prospect records while improving the quality of mailing and telemarketing lists.
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