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EDITORIAL: WWE needs to get serious about storytelling if they plan on staying in business

14th Nov 2006, 18:11 GMT

After enduring Raw lately, I've been left with a bad taste in my mouth, one that reminded me of Road Warrior Animal's WCW Championship match at SuperBrawl 2000. Needless to say, that taste is not pleasant; however, with just a touch of creativity, Vince and associates can actually salvage the product they have let suffer since the company went public...

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