Google and Viacom Strike MTV Video Deal
7th Aug 2006, 05:10 GMT
The WSJ reports Google and Viacom have joined forces to syndicate MTV content around the web. The clips will be embedded with video advertising and the resulting ad revenue will be shared between Viacom, Google and other Web sites that run the clips. "Our technology takes MTV's video, marries it to an ad, and shows it on a third site. No one's ever done this before," Google Chief Executive Eric Schmidt said in an interview. "If this works, it would be a very large business for all players." This is a shot in the arm for Google's Video Adwords efforts.
Google and Viacom Strike MTV Video Deal related news:
- Google to display video clips in association with Viacom — Adpunch
- Google MTV video ads — Download Squad
- Google, Viacom deal may put ads in online video — News -- SiliconValley.com
- Google to Peddle MTV Content — internetnews.com
- News: Google to distribute MTV video clips with ads — Macworld
- Google, MTV in Deal to Syndicate Video — BetaNews.Com
- Google and MTV sign deal for online videos — Threadwatch.org - Marketing and Technology Discussed
- Video clips by Viacom on Google — Technology - International Herald Tribune
- Google, MTV in video content deal — FT.com - Asia homepage
- Google, MTV Sign Video Deal — washingtonpost.com - Technology - Industry News, Policy, and Reviews
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