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Coke declines in consumer satisfaction

14th Nov 2006, 13:57 GMT

Carbonated soft drinks continue to make consumers happy but when it comes to their favorites, Pepsi is winning the challenge for now, according to a new survey. The University of Michigan's annual consumer satisfaction index showed people liked Pepsi better than they did last year, while customers' taste for Coke fizzled. Satisfaction among Coke drinkers fell two points over last year to a five-year low of 82 points on a 100-point scale. Pepsi and Cadbury Schweppes tied for the highest rating at 86. In years past, Cadbury has consistently outperformed Pepsi and Coke in the index, which started in 1994.

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