The tools formerly known as Borland

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The tools formerly known as Borland

15th Nov 2006, 06:16 GMT

Just saw on Nick's blog that Borland has finally spun off their dev tools into a separate business called GodeGear. I really want them to succeed, as I think it's good for the industry and -- on a more personal note -- I know a lot of my old friends and colleagues there have paid their dues and deserve a little success. However, I can't help my mind from going to dark places on this, so I need to blurt out a few things... why couldn't they find a buyer for "DevCo"? (Tod Nielsen's story about not being able to find a suitable adoptive parent for his baby rings a little hollow) When it comes to a viable business for independent developer tools vendors, is there still a there there? Why oh why would they announce a new company in the year 2006 with a website that contains only a line of code and an email link for press inquiries? Is it a good idea to market their tools under a new brand when the Borland brand has undoubtedly been a key asset of their tools business? I suppose time will reveal how successful the strategy is, but meanwhile I look forward to lots of enthusiastic coopetition. :)

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