A Bibendum Michelin otherwise known as the Michelin man poster, ...
13th Nov 2006, 08:05 GMT
(AFP) - A Bibendum Michelin otherwise known as the Michelin man poster, part of a touring exhibition of the classic branding for Michelin tyres in Madrid. The Michelin man, created by Andre and Edouard Michelin at the turn of the century gave the Michelin company a unique marketing tool which has become more famous than the actual product for which it was created to sell.(AFP/Pierre-Philippe Marcou)
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