Blogging Brouhaha
31st Mar 2006, 21:18 GMT
Should corporations blog? A big debate has flared up between uber-blogger Robert Scoble (at left) and Amazon CTO Werner Vogels (at right) on the other. Scoble and his co-author on a book about blogging, Shel Israel, reecently visited Amazon to talk about their new book. But the presentation left Vogels unconvinced that Amazon should use blogs to communicate with customers as opposed to all the other ways it already does that. His point is that: Just because blogs are cool and everybody is doing them does not automatically mean that we should institutionalize them at Amazon. Beyond "a more human face" and "conversations with individuals from Amazon" there was no real response how blogging will make the product named Amazon.com better for our customers given all the techniques we already use from soliciting customer feedback to discussion forums to snooping weblogs and comments sites, etc. Israel responds here and Om sums up the debate nicely here. I am not convinced either that blogging is necessarily a great way for corporations to communicate with its customers, but it is a great way for individuals within those corporations to reach certain segments of people interested in what they have to say (who may or may not be customers).
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