Nintendo Unleashes $200 Million Wii Ad Campaign
14th Nov 2006, 00:11 GMT
Nintendo plans to invest at least US$200 million in marketing its new Wii video game console in an effort to regain the market crown from Sony. The company is going to what it called "unprecedented lengths" to let people see, feel and experience the Wii system. The marketing campaign is designed to convince the masses that the Wii can be enjoyed by more than gamers. "Our plan to market Wii broadly with hands-on experiences continues to pay off," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications.
Nintendo Unleashes $200 Million Wii Ad Campaign related news:
- Nintendo Unleashes $200 Million Wii Ad Campaign — LinuxInsider
- Report: Nintendo to Pump $200M into Wii Marketing — GameDaily BIZ Features
- Nintendo to sink $200 Million into Wii campaign — TechSpot
- Bloomberg: Nintendo to Spend $200 Million on Wii Marketing to Battle Sony — digg
- Nintendo to spend $200 million on ad and marketing offensive — Adpunch
- Wii Gets $200 Million Marketing Push — Kotaku
- Nintendo plans to increase ad blitz for Wii — FT.com - Companies
- RUMOR: Wii Disrupts Pacemakers — Kotaku
- Wii With DVD Playback Coming in 2007? — Playfeed
- Nintendo plunges $200 million into Wii marketing — TG Daily
Latest news from TechNewsWorld:
- Novell's Deal With the Devil, Mac Malware, High-Def Gaming
- Is Legal Trouble Brewing for Microsoft and Novell?
- IBM's Blue Gene/L Tops List of Fastest Computers
- Sony's PS3 Nifty, But Price Is No Fun
- Samsung Expects Strong Q4 Sales
- Deutsche Telekom Names T-Mobile Head New CEO
- Inventors Create 'Stairway to Heaven' In a Shirt
- Project Seeks to Speed Heart Attack Care
- Sun Opens Java to Developers
- Cingular Launches Slim BlackJack Smartphone