Nintendo Unleashes $200 Million Wii Ad Campaign
14th Nov 2006, 05:53 GMT
Nintendo plans to invest at least US$200 million in marketing its new Wii video game console in an effort to regain the market crown from Sony. The company is going to what it called "unprecedented lengths" to let people see, feel and experience the Wii system. The marketing campaign is designed to convince the masses that the Wii can be enjoyed by more than gamers. "Our plan to market Wii broadly with hands-on experiences continues to pay off," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. Free WiFi Hotspot Locator from TechNewsWorld Wondering where to find the nearest publicly available WiFi Internet access? Our global directory of 87,000 locations in 26 countries is a terrific tool for mobile computer users.
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